Top 10 Tips & Tricks for Home Improvement Business Owners

These aren’t just tips—they’re the building blocks for a more profitable, scalable, and enjoyable business. Let’s make running your company as rewarding as building beautiful homes.

1. Know Your Numbers Like a Pro

Your numbers are your truth-teller. Review key metrics weekly:

• Net Issued Leads, Net Sales $, Closing %, NSLI, Net Profit
  
  
• Cost per Lead, Cost per Demo, Cost per Sale
  
  
• Marketing %, Demo %, Issued %, Installed Revenue $
  
  

💡 Pro Tip: Build a simple weekly scorecard and review it with your leadership team every Monday. If you measure it, you can improve it.

2. Treat the Phone Like Your Front Door

Your call process is the first impression. Make it count.

• Train your team to book the appointment—not close the sale.
  
  
• Review recorded calls for coaching opportunities.
  
  

💡 Pro Tip: Mystery shop your own company once a month. What you discover will surprise you—and improve conversions instantly.

3. Create a Balanced Marketing Mix

One channel won’t sustain your business. Blend:

• Digital (Google, Meta)
  
  
• Traditional (TV, direct mail)
  
  
• In-Person (canvassing, shows & events)
  
  

💡 Pro Tip: Dedicate 10–15% of projected revenue to marketing and audit results monthly. Reallocate budget to what’s working—fast.

4. Systemize Your Sales Process

Winning sales teams follow a clear path:
Lead Issued → Demo → Close → Follow-Up.
Train for people skills and psychology, not just product knowledge.

💡 Pro Tip: Hold weekly training sessions, roleplay objections, and leverage tools like Ingage or SumoQuote to keep presentations sharp.

5. Hire Slow, Fire Fast

A-players thrive in structure and culture.

• Hire for cultural fit as much as skill.
  
  
• Define roles with clear scorecards, pay plans, and expectations.
  
  

💡 Pro Tip: Use a 30/60/90-day scorecard for every new hire. Let your culture guide hiring—and parting—decisions.

6. Turn Customer Experience Into a Sales Engine

A stellar customer journey generates reviews, referrals, and repeat business.

💡 Pro Tip: After every project, complete a post-job checklist that includes:

• Final walkthrough
  
  
• Review request
  
  
• Referral program invite
  
  
• Before/after photos for marketing
  
  

7. Manage Cash Flow Like a Boss

In reality, you’re in the cash flow business.

• Compare projected vs. actual weekly.
  
  
• Keep a pulse on payment timelines.
  
  

💡 Pro Tip: Use a 13-week rolling forecast to predict exactly when money will come in—and when it will go out.

8. Build Systems, Not Stress

Every recurring problem is a missing process. Document once, save time forever.

💡 Pro Tip: Create SOPs for:

• Lead handling
  
  
• Sales process
  
  
• Job handoff
  
  
• Material ordering
  
  
• Installation day workflow
  
  

9. Don’t Underestimate Face-to-Face Marketing

Canvassing, shows, events, and brand ambassadors create trust faster than any ad.

💡 Pro Tip: Pay per qualified lead set, not per hour. Add contests or bonuses to keep teams motivated.

10. Grow Yourself to Grow the Business

Your leadership is the ceiling for your company’s growth.

💡 Pro Tip: Feed your mind daily—read, listen to podcasts, join masterminds, hire a coach. Set boundaries, protect your health, and invest in your family. Strong leaders build strong businesses.